Acquisition Costs Spike in a Saturated Market The global gaming industry has hit a wall. A staggering $29 billion poured into gaming app install ads in 2023 alone, driving the Cost Per Install (CPI) on Android up by a breathtaking…
Beyond the Sandbox: Why 95% of AI Pilots Fail The numbers don’t lie: a staggering 95% of enterprise generative AI pilots fail to make a dent in the P&L. This isn’t a mere growing pain—it’s the closing bell on the…
Energy Security and Net Zero Goals Reignite ASEAN’s Nuclear Push Soaring electricity demand, fossil fuel dependency, and ambitious net-zero targets have created an energy trilemma for Southeast Asia. In response, and spurred by the COP28 global pledge to triple nuclear…
Fandom Drives Downloads, But Monetization Remains Key By weaponizing the formidable artist IP of SM Entertainment, Kakao Games has shot its mobile puzzle title ‘Smuinies’ straight to the top of the global charts. Shortly after release, it secured the number…
